How We Designed a World That Leaves Women Out, and How We Can Make It Right
A Next Big Idea Club Must-Read
"A powerful and urgent call to action—for the health and safety of half of our population, it’s time we rethink the male body ideal and build a world that includes us all.” —Dr. Elizabeth Comen, MD, medical oncologist, associate professor of medicine at NYU Langone, and bestselling author of All in Her Head
“This book challenges us to ask new questions and, more important, to question old answers.” —John Hoke III, chairman of the board of MillerKnoll and former chief innovation–design officer of Nike, Inc.
An industrial designer and former Global Creative Director at Nike delivers a sharp critique of the consequences of a world built by and for men, and offers an optimistic look at how we might build a better world for us all.
Women and men inhabit the same world, yet it does not suit them both equally.
Women are 73% more likely to be injured in a car crash than men. In the military, women suffer pelvic fractures at a much higher rate than their male counterparts. In construction, 90% of women are unable to find proper fitting safety gear.
